Bidding Strategies

Written By Andy Brown

First we had bidding on clicks.

Today the number of bidding strategies is so much more.

Target CPA

Target ROAS

Maximize Conversions

ECPC

Maximize Clicks

Manual CPC

Target Search Page Location

Target Outranking Share

CPM

vCPM

CPV

Target Impression Share

Andy Brown https://www.andybrown.org
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